About Rob Rothman
My "Single-Sided" Philosophy
There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.
What sets me aside from traditional real estate agents, however, is my refusal to act as a "dual-agent" and my commitment to never represent both sides of the transaction. This "Single-Sided" philosophy has always been my approach since starting as an Exclusive Buyers Agent. From an ethical point of view, I have never been able to figure out how I could negotiate the lowest price for a buyer and at the same time negotiate the best price for the seller. I firmly believe that doing so is clearly a conflict of interest.
In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients. As an ePRO technology specialist having over 30 years experience in high technology, I find utilizing these technologies to be second nature to me. For a rundown on the various state of the art tools that I use please see my technology page.
Technology has also allowed me to offer properties in other key locations in Southern California. My personal and family interests keeps me active in the San Diego, Los Angeles and the Palm Springs desert communities which is helpful for may of my clients looking for second homes and investment opportunities.
So when you decide that you'd like to buy or sell a home in the San Diego, Los Angeles or the Palm Springs desert areas, please contact me, I would appreciate an opportunity to interview for the job!